About

Engineering, applied to businesses

I came up through civil and structural engineering and biomechanics. That training is the whole method: find the load path, find the failure mode, then design something that holds without heroics. Today I run Texas Movement International as founder and president, and the engineering habit is still the product.

Current focus is Texas Movement Consulting — AI-powered operating systems for founders who are the bottleneck in their own company — alongside scaling Hero Footwear's track line, Texas Movement Media, and the performance vertical.

Chicago is home base. Operator, builder, athlete mindset. Everything on this site is either something I ship or something my team ships.

The through-line across every vertical is the same three-phase engagement: diagnose the real constraint, build the system around it, then transfer it so the client runs it without me. A system you still have to operate on someone's behalf was never delivered.

Content map

One node, six load paths

I came out of civil and structural engineering, so this is how I see the ecosystem: a center node and the paths that carry load out to each brand.

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For consulting inquiries, partnership opportunities, or ecosystem alignment. We review all intake forms within 48 business hours.