About
Engineering, applied to businesses
I came up through civil and structural engineering and biomechanics. That training is the whole method: find the load path, find the failure mode, then design something that holds without heroics. Today I run Texas Movement International as founder and president, and the engineering habit is still the product.
Current focus is Texas Movement Consulting — AI-powered operating systems for founders who are the bottleneck in their own company — alongside scaling Hero Footwear's track line, Texas Movement Media, and the performance vertical.
Chicago is home base. Operator, builder, athlete mindset. Everything on this site is either something I ship or something my team ships.
The through-line across every vertical is the same three-phase engagement: diagnose the real constraint, build the system around it, then transfer it so the client runs it without me. A system you still have to operate on someone's behalf was never delivered.
Content map
One node, six load paths
I came out of civil and structural engineering, so this is how I see the ecosystem: a center node and the paths that carry load out to each brand.
- AVM Personal channels TikTok / Instagram / YouTube / Substack
- HERO Hero Footwear TikTok / Instagram / YouTube
- TMI-M Texas Movement Media Instagram / YouTube / LinkedIn
- TMI-P Texas Movement Performance YouTube
- TMI-C TMI Consulting Case studies / frameworks
- TMI-D/R Distribution & Reparations Ecosystem updates
Initiate Contact
For consulting inquiries, partnership opportunities, or ecosystem alignment. We review all intake forms within 48 business hours.